Article: Prevent communication crisis in hospitals
As soon as hospitals come into public view, a communication crises is rather likely to happen. Within a very short time their good reputation may get harmed. Who ever takes the efforts to prepare for crisis situations in calm times, will be ready to appropriatly deal with such challenges once they happen.
In her article in the latest edition 6/2016 of the magazine Arzt/Spital/Pflege Martina Beranek (consultant with int/ext Communicaitons AG) points out what there is to consider, which prevention measures make sense and what characterises a professional handling of a communication crisis.