21.04.09

Participation at international ThinkTube ‛Communication and Innovation’

The renowned Public Relations Agency i&e Consultants, France, invited the agencies Lansons, UK, Seesame, Slovakia, Vandekerckhove & Devos, Belgium and int/ext Communications, Switzerland to Paris to join in a ThinkTube. It’s aim is the common practice oriented research on the subject of “innovation – communication – added value for clients“.

At the first meeting, the participating consultancies presented their understanding of innovation and where it could be applied in communications (strategies and tools). Further they shared their ideas about how and under what conditions a communication system can sustain an innovation fostering culture of a company. A ‘Round Table’ with clients of i&e Consultants also took place. Several Heads of Communications from large international companies representing different branches discussed their perceptions and expectations regarding innovation processes.

The ThinkTube will keep on meeting and will establish itself as an innovation network for the participating agencies. Ultimate ambition is to allow their customers to profit from innovative consulting services.

1. more news