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Ricola: Setting the course for the future

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CMS II certificate

In June 2006, int/ext Communications became the first public relations agency in Basel to receive the internationally recognized CMS II (Consultancy Management Standard II) certificate. In 2014, after a thorough audit by an external expert, int/ext Communications AG was recertified for the extended quality standard, Consultancy Management Standard III, with top marks. This seal of approval was specially developed with quality processes of consulting firms within the communications industry in mind. It certifies agencies maintaining the highest professional, commercial and ethical standards.

Client benefits
The CMS audit verifies whether an agency is managed according to specific quality criteria. The certification ensures the customer that the agency observes the highest professional, commercial and ethical standards. For example, the agency must demonstrate that it engages in continual improvement of services and trains its employees accordingly. The audit also examines whether the agency has an efficient project management system and systematically measures customer satisfaction. Customers of a CMS-certified agency can have full confidence in the agency's promises from project inception through to completion.