Novartis International - Cross Media Publishing for Investor Relations

"In order to better cater to the financial community’s informational needs, we have to utilize all relevant communication channels in a target audience specific manner. int/ext Communications supports us in achieving our goal."

Karen Hübscher, former Head Investor Relations, Novartis International

The fast, simultaneous and equal information of the financial community is important for a listed company. Analysts, private and institutional investors and journalists are all part of that community. Each target group has its own needs in terms of contents and channels. Cross-media publishing efficiently satisfies these needs.

int/ext Communications supports the Investor Relations department of Novartis International with the preparation and realization of the year-end results media conference and the R&D Day. The presentations are, simultaneously, featured live on the web, offered in print, and available as downloads on the website. Additionally, the events are broadcasted to finance portals via satellite. Journalists and analysts can participate through telephone conference calls. Thus, all relevant audiences have the possibility to choose the media that best satisfies their needs.

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